Regional Sales Manager
Salary
42000 Annual
Regional Sales Manager Northwest Location: Northwest England Salary: £42,000 OTE: £70,000+ Reference: (phone number removed) Are you a driven field sales professional looking to represent a premium brand with a strong reputation for quality, innovation, and sustainability? Our client is a multi-award-winning British business with over a decade of success in the eyewear industry. Founded by two entrepreneurs with deep family roots in the sector, the company has grown into a global operation, supplying stylish and high-quality optical products to over 70 countries. Headquartered in the West Midlands, they operate from two distribution centres and maintain a close-knit team of around 55 employees, including a dedicated sales force. Their product range spans mid to premium price points and is backed by a full-service model that includes in-house design, manufacturing, and sales. Sustainability is a core value, half of their product range is sustainably sourced, their vehicle fleet is fully hybrid/electric, and they are certified for their commitment to ethical and environmental standards. The Role As Regional Sales Manager, you ll take over one of the company s top three territories, covering Chester to Northumbria, across to Hull, and down to Sheffield (excluding Leeds). You ll inherit a warm desk with existing accounts, but new business development is a key focus. Reporting to the Sales Director, you ll manage a portfolio of independent accounts and groups. This is a consultative sales role where you ll build long-term relationships, guide customers on product selection, and leverage the company s extensive marketing resources. Key Responsibilities
- Achieve monthly sales of £50,000, with commission starting at £16,666/month
- Manage deals ranging from £2,000 £10,000
- Hit annual billing targets of £600k £800k
- Use a newly implemented CRM system to manage pipeline and activity
- Attend 3 major international trade shows annually (Paris, Milan, Munich)
- Spend 3 4 days in Bromsgrove office during onboarding to meet brand managers and align on strategy
- Field sales experience (essential)
- Product sales background (optical, consumer goods, FMCG, pharmaceutical, or medical tech)
- Optical industry experience (beneficial but not essential)
- Strong relationship-building and customer service skills
- Organised, analytical, and strategic mindset
- Full UK driving licence and willingness to travel
- Based within the region (ideally around Preston, Blackburn, or Bradford)
- Competitive salary and bonus structure (top performers earn £70k take-home)
- Company car and fuel card
- Laptop, iPad, and phone
- 23 days holiday + bank holidays (with 3 days reserved for Christmas)
- Standard pension
- Complimentary glasses, eye tests, and free sunglasses annually