Trade Marketing & Communications Executive Location: Trafford Park, Manchester (Full Time / Permanent) Salary: £35,000 - £45,000

About the Role An exciting opportunity has arisen for a proactive and creative Trade Marketing & Communications Executive to strengthen communication with trade customers and drive engagement across a broad product portfolio. You ll play a key role in promoting cross-category sales, reactivating lapsed accounts, and supporting new business growth through strategic trade marketing initiatives.

This is a hands-on role for someone who thrives in a fast-paced B2B environment, enjoys crafting engaging marketing campaigns, and is passionate about building strong customer relationships.

Key Responsibilities

Trade Marketing & Customer Communication

• Create and distribute promotional materials to drive trade sales and stock clearance.
• Develop cross-selling campaigns and seasonal promotions to raise customer awareness of the full product range.
• Analyse customer data to identify opportunities for targeted marketing and seasonal peaks.
• Lead the development of trade marketing content, working closely with Sales Teams and field representatives.
• Maintain consistent trade communications via email campaigns, product bulletins, and digital brochures.
• Propose new trade marketing and PR initiatives to enhance brand engagement.
• Plan and manage annual activation calendars for key brands.

Customer Engagement & Relationship Support

• Drive growth with strategic B2B marketing ideas.
• Re-engage dormant or low-spend accounts with tailored offers and campaigns.
• Manage trade show enquiries and develop UK-targeted networking events.
• Produce tailored pitch content for major retailers and wholesalers.

Internal Communication & Reporting

• Keep internal teams updated on new product lines, launches, and promotions.
• Develop internal sales tools and updates to support commercial alignment.
• Monitor and report on campaign performance, marketing ROI, and customer reactivation.
• Manage budgets and coordinate with suppliers, designers, and printers.

Essential Skills & Experience

• Proven experience in trade marketing, wholesale, or B2B communications.
• Excellent communication and copywriting skills with the ability to create engaging trade-facing materials.
• Strong understanding of sales processes and customer account management.
• Highly organised, proactive, and commercially aware.
• Comfortable using CRM systems and digital marketing tools.

Desirable

• Experience in FMCG, distribution, or consumer goods sectors.
• Understanding of trade events, exhibitions, and customer engagement campaigns.
• Ability to interpret sales data to support targeted communications and performance reporting.

Why Apply? This is an opportunity to join a dynamic team in a growing business, where your ideas and creativity will directly contribute to commercial success. If you re commercially minded, organised, and passionate about trade marketing communications, this role is ideal for you.